Friday, 30 March 2012

Fourth & Main

Last night saw the launch of the British menswear and lifestyle brand Fourth & Main. Created by Jamie Wright and Nikhil Adwalpalkar, the brand offers up a beautiful collection of classically cut clothes along with a bi-annual journal that aims to give upcoming actors, artists, musicians and writers a space to show their wares.

The party was a good'un - held at The Bargehouse on the South Bank, the warehouse was filled with a mix of city boys and the achingly cool, but the vibe was great. We drank G&T's (definitely more 'G' than 'T') and ate oysters served with a tobasco kick.

There's a real sense of celebration in the journal - from the physical weightiness of the mag itself to the beautifully curated images and design: it really is a thing of beauty. I spent much of my journey home, face buried in it's pages inhaling the delicious smell of fresh print.

The journal will be distributed at select boutiques and cultural institutions around the world. There is also a pop up shop opening on Newburgh Street in Soho from 2nd April for a limited period selling their Spring/Summer collection - for more info see our friends at London Pop-ups.

Fourth & Main - Vol.1 Issue. 1

If last night's guestlist is anything to go by (Mario Testino was cutting some fine shapes on the D floor) - Fourth & Main could very well be on its way to becoming the epitome of cultural cool. I know what I'll be reading in the park on lunch break.

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